If you live for a good bargain (and honestly, who doesn’t?), then mark your calendar – Black Friday sales are in full swing, and they’re big.
Every November, Aussie retailers slash prices across fashion, beauty, tech, travel and more, with deals so good they’ll make your bank account sweat.
And then, just when you think you’re done adding to cart, Cyber Monday rolls in with even more online-only discounts to keep the savings streak going.
From half-price skincare and trending sneakers to seriously discounted hotel stays, Black Friday 2025 is your cue to shop smart and save hard.
But the best news? Stacks of these sales started way before the ~official~ November 28 kickoff – so it definitely pays to get across the deals early!
Here, we’ve rounded up everything you need to know – including when it starts, the best deals to watch, and how to score early-bird discounts before everyone else gets clicking.
And yes, we’ll keep adding more deals as we get the intel, so you don’t miss a single bargain.
Happy shopping!
What is Black Friday and Cyber Monday?
Black Friday and Cyber Monday are the biggest shopping events of the year, bringing massive discounts across fashion, beauty, tech, homewares and more.
Originally an American tradition, the sales have well and truly gone global – and Aussie shoppers now count down the days for those epic price drops.
Black Friday kicks things off with huge storewide deals both online and in-store, while Cyber Monday follows with even more online-only offers. Together, they mark the unofficial start of the Christmas shopping season and the perfect time to score serious bargains before December hits.
When is Black Friday and Cyber Monday?
In 2025, Black Friday falls on November 28, followed by Cyber Monday on December 1. But don’t wait until the day – plenty of Aussie retailers launch their sales early or keep the discounts running through the whole weekend.
Whether you’re shopping for Christmas gifts, upgrading your wardrobe, or finally splurging on that gadget you’ve been eyeing, this is the moment to do it.
Pro tip: Make a wishlist and sign up for store newsletters so you’re first to know when the best deals drop.
All the best Black Friday Fashion deals 2025.
Alana Maria
42% off sitewide (T&Cs and Exclusions apply), from 9am November 19 to December 1.
Arms of Eve
25% off sitewide (excluding stacks, sets, bundles and gift cards) from November 10.
Bevilles
50% off selected gold and selected diamonds, and 30% off selected watches from Citizen, Fossil, Guess, Armani Exchange, Michael Kors and Tommy Hilfiger.
Available in-store and online from November 24 until sold out.
Birkenstock
Up to 45% off selected styles, from November 27 to December 1.
Bonds
40% off storewide (excludes merch shop), from November 24 to December 1.
Country Road
25% off everything (full price and clearance)
Available to Country Road members from November 19, and available to the public from November 21.
Francesca Jewellery
15% off sitewide + a FREE gift when you spend $200, from 12pm, November 24 to 11:59pm, November 30.
Code automatically applied at checkout. Free gift available until stock lasts.
Jo Mercer
25%-off sitewide from November 24 to 30.
50% off second pair storewide from December 1 to 7.
Take a further 30% off from December 8 to 14.
Petal & Pup
30% off sitewide from November 26 to 29, using sitewide code BF30 at checkout.
Primary
Spend $150 and receive $30 off your next purchase.
Saint Valentine
Up to 40% off sitewide from November 3 to December 2.
Sheila
25% off all full-priced pieces, from November 26 to December 2.
Steve Madden
30% off sitewide, from November 28 to December 2.
Swanky Socks
Up to 40% off from November 24 to 28.
Sweaty Betty
20% off the All Day Collection; 30% off the Explorer Collection; 30% off bags; up to 60% off sale styles. From November 17 to December 4.
Teva
Up to 50% off selected styles from November 25 to December 2.
The Iconic
Up to 50% off, November 10 to December 2.
The North Face
30% off selected styles online and in concept stores, from November 25 to December 1.
Tigerlily
Up to 30% off selected styles. Available while stocks last. Discount cannot be used in conjunction with any other offer.
VIP offer from November 21 to 30.
Ugg Express
20% off selected styles, from November 18 to December 1.
Black Friday fashion deals we’re adding to cart:
Best Black Friday beauty deals 2025.
Àerre
BLACK FRIDAY: Up to 40% off + free shipping, from November 24 to November 30. Sign up for SMS to get exclusive access.
CYBER MONDAY: Up to 30% off + free shipping, From December 1. Sign up for SMS to get exclusive access.
Barry M Beauty
All products 50% off at Priceline from November 25 to December 1.
Billie
Up to 50% off the entire Billie range at Woolworths from November 26 to December 2.
Boost Lab
Up to 40% off sitewide, plus a free gua sha on orders over $90 (while stock lasts), from November 6 to November 30.
Automatically applied at checkout.
Bouf
Up to 30% off + free ‘Hold My Hair’ Claw Clip on orders over $90 (while stock lasts), automatically applied at checkout. From November 10 to December 2.
Ella Baché
30% off Top 30 products from November 24 to December 1.
Epzen
30% off sitewide + an extra 10% off bundles, from November 10 to 1 December.
ghd
Up to 30% off selected styling tools + FREE gift with every eligible purchase, from 9pm AEDT November 17, to 6:30pm AEDT December 4.
Up to 30% off Stylers and Wet to Dry + FREE Sleek Talker (worth AU $70 | NZ $75), from 11pm AEDT December 2, to 7pm AEDT December 4.
T&Cs and exclusions apply.
Hairification
40% off at Priceline (November 26-29), Adore Beauty (November 24 to December 1) and Oz Hair & Beauty (November 26 to December 2).
iKOU
20% off everything, from November 24 to December 1. Available at ikou.com.au and Adore Beauty.
INIKA Organic
30% off site-wide from November 24 to December 1
(Exclusions apply – see INIKA website for details)
Naked Sundays
Up to 40% off, automatically applied at checkout, from November 7 to 30.
Natio
Up to 40% off selected items, from November 26 to December 1.
Exclusions apply.
Nude By Nature
50% off full-priced makeup & skincare, from November 26 to December 1.
One V Salon
50% off sitewide, from November 10 to Cyber Monday.
Prime Skin
30% off site-wide (no code needed) from 10am, November 20 to 11:59pm, December 2.
Plus FREE Bali Body gift with purchase (customers choose from three options). All orders also go into the draw to win a year’s supply of Prime Skin.
Pure Fiji
20% off site-wide (excluding gift packs) from November 28 to December 1.
Q+A
All face & body products 50% off at Priceline (November 25 to December 1), and Big W (November 20 to December 3).
Sephora
Huge savings on cult brands including Morcconoil, Laneige, Rare Beauty, Huda Beauty and many, many more. From 9pm November 25 to December 1
Shark Beauty
Up to 36% off haircare tools, from November 13 to December 1.
Skinstitut
30% off sitewide, from November 17 to December 2.
T&Cs and exclusions apply.
The Breakout Hack
40% off sitewide, with free gifts for orders over $80 (whilst stock lasts), from November 6 to December 2.
Black Friday beauty deals we’re adding to cart:
Best Black Friday tech deals 2025.
Becextech
Up to 70% off storewide, from November 14 to December 5, 2025.
Use code BFCMBXT at checkout for an extra 20% off. Available on brand new and refurbished items.
Bing Lee
Up to 50% off selected items, including home appliances, TV and tech, and fitness.
CASETiFY
BLACK FRIDAY: Buy 1 get 15% off; buy 2 get 25% off; buy 3 get 30% off, Buy 4+ get 35% off. Older devices extra 5%. Ultra Bounce/Bounce/Ultra Impact 20% off. From 10am, November 20 to 9:59am, December 1.
Use promo code: BLSALE25
CYBER MONDAY: Buy 1 get 15% off, Buy 2 get 25%, Buy 3 get 30% , Buy 4+ get 35% off. Older devices extra 5%. From 10am, December 1 to 6pm December 3.
Use promo code: CMSALE25
Kogan
Up to 70% off, from November 21 to December 5.
Renpho
Up to 55% off.
Sennheiser
Up to 50%* off selected products, including select earbuds, headphones, and soundbars, From November 18 to December 1.
These deals are available at selected retailers including JB Hi-Fi, Harvey Norman, Amazon, and sennheiser-hearing.com/en-AU.
Shark
Up to 45% off, from November 13 to December 1, across major retailers and at sharkclean.com.au.
Shokz
Up to 32% off.
Skylight
10″ Frame – $100 off (Now $149).
15” Calendar – $100 off (Now $429).
27” Cal Max – $150 off (Now $1,049).
Ultrahuman
25% off all Ultrahuman Ring AIR models (all six finishes), from November 19 to December 1, 2025.
Available at: The Good Guys, Harvey Norman, Officeworks, JB Hi-Fi and Costco.
Yoto
20% off storewide, plus special deals on bundles.
Black Friday tech deals we’re adding to cart:
Casetify phone case
From $61.99
Yoto Mini 2024 Edition
$129.99
Best Black Friday travel deals 2025.
American Tourister
Up to 50% off, plus clearance, from November 21 to December 3.
Antler
Up to 50% off sitewide, from November 20 to December 2.
Celestyal
Up to 70% off on 113 sailings departing between December 2025 and October 2027.
All fares are inclusive of all meals, soft drinks, WiFi, port fees and gratuities. The offers are available to book from November 26 to December 2, 2025.
Entertainment
Buy one Entertainment Membership and gift one free, with Multi City access unlocked on both at no added cost – $240 value for $70.
From 5pm Monday, November 24 through to December 1.
Intrepid Travel
Up to 20% off selected trips across the globe, from November 13 to December 4.
Outrigger Resorts & Hotels
Up to 45% off best-available rates at OUTRIGGER beachfront resorts and hotels across Hawai‘i, Fiji, Thailand, Mauritius and the Maldives.
Book between November 10 and December 9, 2025 at outrigger.com/cyber with code CYBER25.
Qatar Airways
Fares to global destinations starting from $1,719 return. Available from November 26 to 30, 2025, Australians can secure exclusive fares for travel until 15 November 2026.
In addition, 25% off Flight + Hotel packages and 40% off cruises.
Terms and conditions apply.
Samsonite
Up to 40% off + shop clearance deals. T&Cs apply.
SimCorner
30% off storewide with the code BFSC30, from November 15 to December 2.
Black Friday travel deals we’re adding to cart:
Related stories
Native ad body.
Native ad body.
Native ad body.
