Hitting shelves in 1923, Fred Walker Company (now Kraft Food Company) spent almost a year perfecting the formula we know today as the trusty Aussie favourite Vegemite.
Originally labelled as ‘Pure Vegetable Extract’ the loved red and yellow label it now a household staple.
Take a look at Vegemite’s first TV commercial.
From being a hot commodity during WWII and being rationed to the unofficial national anthem Happy Little Vegemites, the spread has a part in every Aussie’s Heart.
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An ode to McGuigan Black Label’s iconic 30th birthday

Over the year’s families have shared their favourite ways to eat this delicious spread with many ways certainly turning heads.
*Banana and Vegemite
*Honey and Vegemite
*Avocado and Vegemite
*Cheese and Vegemite
Whilst we have our favourites Vegemite has also shared some of their recipes:
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An ode to McGuigan Black Label’s iconic 30th birthday

With Vegemite a spread that everyone has on hand – it has became quite the tool for chefs to whip up quick, easy and yummy treats!
With 22 million jars of the spread sold every year it is well and truly a nationwide favourite.
Happy 96th birthday Vegemite!
Jacqueline is a Features Writer for that’s life! magazine. Previously working at Prevention, she has published works across Bella, Closer, Take a Break, Real People and that’s life! UK. She is also the host of Girlfriend’s Beauty Boss Podcast.
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An ode to McGuigan Black Label’s iconic 30th birthday

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