Remember when school lunch boxes were just… boxes with lunch in them?
There’s a whole lot of pressure on busy parents these days to create ‘Insta-worthy’ lunches for their kids every single – day (as if anyone needs that on top of their mental load!
But there’s an Aussie brand that’s putting sculpted sandwiches and colour-coded snacks in the proverbial bin.
Queensland-based brand Spencil has spent more than 20 years crafting fun and functional school gear for Australian families. And after witnessing the culture shift around artistic lunches first-hand, they’re now working hard to help ease the pressure on Aussie mums and dads.
“Somewhere along the way, lunch boxes became about appearances instead of nourishment, personality and care,” says Caitlin Spencer, General Manager of Spencil.
“We want to bring it back to what really matters – raising confident, happy kids, not chasing likes.”
Rethinking the lunch box
With the cost of living on the rise, and modern parenting more demanding than ever, Spencil is leading the charge for a culture shift that reflects real life – not unrealistic standards.
Their mission? To encourage creativity, individuality and real-life parenting – and to help people step away from the desperate bid for perfectionism when it comes to the kids’ lunches.
Which, let’s be so real, sounds amazing – right?
But how exactly are they helping families ditch the pressure to be perfect at lunchtime, and show up as they are?
Through their vibrant, personality-driven lunch boxes and lunch bags, which are created to empower kids and support parents – not overwhelm them.
“We design to celebrate individuality and build confidence, explains Caitlin. “Parenting is messy, beautiful, and absolutely not one-size-fits-all.”
Spencil have a huge range of kids’ school gear, from backpacks and book covers to pencil cases – and, of course, those fun but functional lunch boxes!
With loads of fun colours and fab designs, there’s something for every little personality and imagination in the range.
The best kids’ lunch boxes and bags
All-in Lunch Box
$49.95
Big Cooler Lunch Bag
$32.95
Snack Attack Box
$29.95
Little Cooler Lunch Bag
$29.95
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