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Stuffed koalas appear across New York City

The cute toys have been spotted around the city - by Sarah Firth
  • 13 Jan 2020
Stuffed koalas appear across New York City

Stuffed koalas have been spotted across New York City as part of a drive to raise awareness about the plight of wildlife affected by Australia's bushfires.

New Yorkers woke up on Friday morning to find the cuddly toys attached to lamp-posts and poles around the Big Apple.

Each koala carries a message '1 billion of the world's unique wildlife has died in the Australian bushfires', along with information on how to donate to NSW animal charity WIRES.

jermcohen View Profile
1,955 likes - View Post on Instagram
Friday morning at the crack of dawn, the @cumminsandpartners__nyc team and I rented a van and drove all over NYC to place dozens of stuffed koala plush toys to poles and trees to help spread awareness about this tragedy.⁣ ⁣ ⁣ Attached to the koalas is a QR code that directs passerbyers to the Koalas of NYC Gofundme page to spread awareness and raise money for @wireswildliferescue (Wildlife Information Rescue and Education Service)⁣ ⁣ We are halfway to our goal of raising 10K! If you can, donate, or share with someone who you think will be interested to. Link in bio! 🐨❤️

The campaign was launched by the New York office of Melbourne-based advertising firm Cummins&Partners.

Photographer Jeremy Cohen said he joined staff from the agency in putting up the koalas 'at the crack of dawn.'

The Koalas of NYC fundraiser has its own Instagram page @koalasofnyc.

So far its GoFundMe page has raised more than $7,000 USD, and aims to raise $10,000 USD (around $14,500 AUD) in total.

koalasofnyc View Profile
175 likes - View Post on Instagram
📍Radio City Music Hall 🐨 Help the koalas today, link in bio.
koalasofnyc View Profile
261 likes - View Post on Instagram
📍 Bryant Park 🐨 Please donate today, link in bio. 📸 @jermcohen : : : : #newyork1 #newyorkpost #australianbushfires #news #media #newyorkcity #ny1pic #ny1 #9today #abcnews_aub #timeoutnewyork
koalasofnyc View Profile
504 likes - View Post on Instagram
📍 Engine 7, Ladder 1, Battalion 1 🐨 With US firefighters arriving in Australia to help fight the bushfires, we just wanted to say THANK YOU! ❤️ : : : : #ny1 #worldnews #worldnewstonight #australia #bushfires #nyc #australiawildlifefund #koala #donate #news #animalsofinstagram #nyc #nytimes #fdny #nyfinest
koalasofnyc View Profile
305 likes - View Post on Instagram
📍 14th street & 5th ave 🐨 Please donate today, link in bio. 📸 @jermcohen : : : : #newyork1 #newyorkpost #australianbushfires #news #media #newyorkcity #ny1pic #ny1 #9today #abcnews_au #timeoutnewyork

A statement from WIRES CEO Leanne Taylor on the campaign's GoFundMe page thanks donors and explains that funds will distributed around Australia.

She said: "In what has become one of Australia’s most severe bushfire seasons, WIRES would like to take a moment to thank everyone for their support.

"While NSW has been hit the hardest with an estimated 800 million of the 1 billion animals affected to date and approximately 5 million hectares of land burnt, a National Emergency requires a national response and WIRES will act to provide assistance to all wildlife in line with our mission.

"The allocation of donations received by WIRES will be used to assist as many animals as possible across our nation - we can and will allocate funding and support to all states and territories where needed to assist animals affected by this crisis."

Sarah Firth
Sarah Firth
Sarah Firth is deputy features editor for that’s life! and has written for the Nottingham Post, Chat magazine, that's life! in the UK, Kidspot and The Sun online.

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