that's life!

that's life! holds a powerful place in the hearts and minds of Australian women.

As the magazine with heart, it’s all about real, everyday lives, taking readers through a gamut of emotions, from tears to laughter, excitement, shock, hope and inspiration. With fashion, beauty, health, pets, cooking, money-saving advice, family and community, that’s life! reaches a loyal and growing audience of more than 1.5 million in print and online. Its’ pull-out puzzle magazine with 55+ puzzles and competitions with life-changing prizes offer unmatched engagement and interaction.

that's life! is a proven sales driver with one of Australia’s most responsive audiences, who completely trust both the content and the advertising.

Magazine Readers
Digital Audience
Social Connections
Editor

Linda Smith

that's life! is a brand with a heart that holds a unique place in the lives of heartland Australian women. Our dedicated audience love that's life! and engage with it as a friend. They come to us to share, they tell us their stories, and they actively participate in the brand.

About the Audience

*Print & Cross Platform - Source: Roy Morgan Single Source Australia, June 2023
*Digital - Source: Ipsos iris Online Audience Measurement Service, December 2023
*Social Connections - Source: Facebook, Instagram, Twitter and Pinterest, July 2023

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