ThatsLife
  • WIN
  • News
  • Real Life
  • Food
  • Lifestyle
  • Pets
  • Your Stars
  • Puzzles
  • Podcasts
  • Video
ThatsLife
  • WIN
  • News
  • Real Life
  • Food
  • Lifestyle
  • Pets
  • Your Stars
  • Puzzles
  • Podcasts
  • Video
Subscribe
There's A Better, Faster Way To Predict Sepsis
Watch 0:37

There's A Better, Faster Way To Predict Sepsis

{headline}

{headline}

Would you pay $50 for this chocolate bar?

Would you pay $50 for this chocolate bar?

Much-loved Cadbury's favourite set to return

Much-loved Cadbury's favourite set to return

Easter chocolate layer cake

Easter chocolate layer cake

Grieving mum issues mini eggs warning after daughter chokes to death

Grieving mum issues mini eggs warning after daughter chokes to death

{headline}

{headline}

Chocolate doughnut cake

Chocolate doughnut cake

Cadbury recalls Caramilk chocolate blocks

Cadbury recalls Caramilk chocolate blocks

Wicked chocolate gelato

Wicked chocolate gelato

{headline}

{headline}

Cadbury tweaks classic Dairy Milk recipe

Cadbury tweaks classic Dairy Milk recipe

Choc hazelnut banana muffins

Choc hazelnut banana muffins

Chocolate cappuccino cakes

Chocolate cappuccino cakes

I was hypnotised so chocolate tastes like poo

I was hypnotised so chocolate tastes like poo

Chocolate cake with raspberries and cream

Chocolate cake with raspberries and cream

Black forest cupcakes

Black forest cupcakes

Choc & passionfruit walnut bars

Choc & passionfruit walnut bars

  1. Home
  2. Food

Social media goes into meltdown over Cadbury Roses chocolate change

The boxed favourites have undergone a transformation! - by Tiffany Herbrik
  • 26 Sep 2018

Social media users have gone into a meltdown after Cadbury made some changes to its fan-favourite Roses chocolates.

Back in September, the company announced that they would be adding new flavours and changing the wrappers as part of a product revamping. However, consumers haven't accepted the changes with open arms.

The ten flavours available in the revamped collection include Caramel Deluxe, Hazelnut Swirl, Peppermint Crème Crunch (an apparent makeover of the old favourite Peppermint Crème), Vanilla Nougat, Classic Caramel, Classic Milk, Dark Mocha Nougat, Hazelnut Crème Crisp, White Raspberry and, of course, the one that remains in the box long after the rest are eaten, Turkish Delight. 

roses
Cadbury

White chocolate fans will be delighted by the inclusion of White Raspberry which is a new white chocolate treat with freeze dried raspberries.

Strawberry Crèmes, Orange Crème, Hazelnut Whirls and Classic Fudge have all been thrown out to make way for the new flavours. This has lead to intense customer backlash with consumers taking to Facebook to express their thoughts on the change.

cadbury facebook
Facebook
cadbury facebook 2
Facebook

Another upset customer posted, "What have you changed the Cadbury roses box? Why change something that is not broken?"

Meanwhile, others have threatened to never purchase the boxed chocolates again and will instead purchase products from a competitor.

cadbury facebook
Facebook

The changes to the flavours aren't the only thing Cadbury has revamped. The iconic twist-style wrappers have been swapped out in favour of a fully sealed package design. The company informed Daily Mail that the changes were based on customer complaints they had received.

"'The number one complaint we receive from consumers is that they've found an empty wrapper in their box or that the flavour from one piece has transferred into another, and that's why we've adopted the latest, fully sealed packaging design," said Senior Marketing Manager for Cadbury Roses Melanie Yates.

Melanie further explained that the individually wrapped pieces will now "stay fresher for longer."

cadbury facebook 2

One customer commented on the packaging change, writing on Facebook, "We have a problem... the wrappers for the Cadbury roses has changed. Mum called me, devastated. it's been a tough realisation. Now I can't rewrap them if I don't like the flavour."

Enraged customers have even gone so far as to request the Roses be changed back to their original flavours and packing before Christmas so that they can be gifted.

The revamped Cadbury Roses officially launched across the country in August 2018.

This article originally appeared on New Idea.

  • Food
  • Lifestyle
Tiffany Herbrik
Having previously worked in tv and radio, Tiffany is now exploring the world of magazines! If you can't find her at a gig, you'll find her binge watching Scrubs or any other easily accessible TV show.

That's Life Mega Monthly! -SAVE UP TO 20%

LESS THAN $4.17 AN ISSUE - TRY IT TODAY!

Subscribe Now
That's Life Mega Monthly!

That's Life Mega Monthly! -SAVE UP TO 20%

LESS THAN $4.17 AN ISSUE - TRY IT TODAY!

Subscribe Now
That's Life Mega Monthly!

Recommended to you

There's A Better, Faster Way To Predict Sepsis
Watch 0:37

There's A Better, Faster Way To Predict Sepsis

{headline}

{headline}

Would you pay $50 for this chocolate bar?

Would you pay $50 for this chocolate bar?

Much-loved Cadbury's favourite set to return

Much-loved Cadbury's favourite set to return

Easter chocolate layer cake

Easter chocolate layer cake

Grieving mum issues mini eggs warning after daughter chokes to death

Grieving mum issues mini eggs warning after daughter chokes to death

{headline}

{headline}

Chocolate doughnut cake

Chocolate doughnut cake

Cadbury recalls Caramilk chocolate blocks

Cadbury recalls Caramilk chocolate blocks

Wicked chocolate gelato

Wicked chocolate gelato

{headline}

{headline}

Cadbury tweaks classic Dairy Milk recipe

Cadbury tweaks classic Dairy Milk recipe

Choc hazelnut banana muffins

Choc hazelnut banana muffins

Chocolate cappuccino cakes

Chocolate cappuccino cakes

I was hypnotised so chocolate tastes like poo

I was hypnotised so chocolate tastes like poo

Chocolate cake with raspberries and cream

Chocolate cake with raspberries and cream

Black forest cupcakes

Black forest cupcakes

Choc & passionfruit walnut bars

Choc & passionfruit walnut bars

ThatsLife
  • Gold Club
  • Online Entry FAQ
  • About Us
  • Subscribe Today
  • Contact Us
  • Terms
  • Competitions
  • Privacy Policy
ThatsLife Magazine Subscribe
  • Gold Club
  • Online Entry FAQ
  • About Us
  • Subscribe Today
  • Contact Us
  • Terms
  • Competitions
  • Privacy Policy

Brands

  • New Idea
  • Who
  • Girlfriend
  • Practical Parenting

Our Network

  • Better Homes and Gardens
  • BHG Shop
  • marie claire
  • Instyle
  • Beauty Crew
  • New Idea food
  • Women's Weekly Food
  • Bounty Parents
  • Home Beautiful
  • All Recipes
  • 7plus
  • 7News
  • Health Engine
  • Starts at 60
  • The West Australian
  • Perth Now
  • Airtasker
  • Society One
© 2021 Are Media PTY LTD
Get more from

Magazine Subscription Offer

That's Life Mega Monthly! -SAVE UP TO 20%

Shop This Offer
That's Life Mega Monthly!