A group of six lovely ladies got quite the surprise when they attended a friend's wedding wearing the same navy Forever New dress.
It could have been a fashion disaster, but they decided to celebrate their matching attire, laughing off the coincidence.
One of the women took to social media afterwards, posting a photograph of them all standing with the amused bride.
'You really should start a bridal registry so that your customers can enquire whether anyone else has purchased one of your dresses for the same event,' Debbie Speranza, from Sydney, wrote on Forever New's Facebook page.
'No we are NOT the bridesmaids just the guests.'
'Think I deserve a gift voucher for all this advertisement,' Debbie joked.