Parents have been left disgusted by a kids’ dress with an 'outrageous' sexualised slogan.
The children’s dress from an Australian online store has a black tulle skirt with the message 'I’m sexy and I know it' printed on the front.
The dress was listed on Australian store OZSALE and can be bought in sizes 3-4 years old.
The item was spotted by Facebook group Let Clothes Be Clothes, who posted a picture of the dress to their page.
The dresses item description read: 'Beautifully designed clothing for your little one.'
One person commented: 'Can’t believe anyone even suggested this, let alone it being approved, made, stocked and (I can only presume) bought by anyone!'
And another wisely pointed out: 'We sexualise little girls and then wonder at the problems women face in terms of image, Self-esteem, self-worth, equality in the workplace, victims of misogyny etc etc etc.'
'And I have to blame the parents who actually buy stuff like this or allow their children to wear it.'
This article originally appeared on New Idea.