The controversial cake which is decorated with a ‘Special Person’s Day’ icing went viral after a customer shared an image of the cake to the supermarket's official Facebook page.
What made the cake stand out was the fact that the cake was among other mud cakes with icing that read ‘dad’ and ‘pop’.
People shared their outrage online, with one user saying: ‘This is a down right (sic) disgrace to me as a father and I won't be shopping for cakes at Woolworths anymore.’
There was some positivity though, with some praising Woolworths for their inclusivity:
It is believed that the cake is inspired by Dr. Red Ruby Scarlet and her thoughts on changing Father’s Day to Special Person’s Day. Scarlet shared her opinion to Today Tonight that the day is damaging to children without fathers.
Woolworths has since responded to the controversy, by issuing a statement: 'We're currently looking into this display with our store teams. We want to re-assure you that we're helping all customers across Australia celebrate Father's Day as seen from our store displays, products and recipe ideas.’
This article originally appeared on New Idea.