But it’s not Lorna Jane, Lululemon or even Cotton On Body.
The multi-coloured active wear is flying off the shelves at Target stores around the country.
Shoppers have been flocking to Target in droves to get their hands on the wildly popular budget tights.
Since the leggings landed in stores just 10 days ago, Target has sold over 11,500 units.
The pants come in two eye-catching designs, named ‘floral shard’ and ‘frozen’.
Gym-loving customers have been quick to praise the department store for the comfortable tights.
'I bought a pair…today and OMG they fit perfectly – I fell in love instantly,' one woman wrote on Facebook.
Target expects to sell out of both designs completely within three weeks.