Seven percent of all American adults believe that chocolate milk comes from brown cows, according to a survey commissioned by the Innovation Center of U.S. Dairy
Whip out your calculator and that comes to a whopping 16.4 million misinformed, milk-drinkers.
We hate to be smug, but really?!
'Right now, we're conditioned to think that if you need food, you go to the store. Nothing in our educational framework teaches kids where food comes from before that point.'