Previously, a girl by the name of Thylane Blondeau was branded 'the most beautiful girl in the world' just over a decade a go.
Now, a Russian six-year-old has won the title. The beautiful youngster is already a model and has her own Instagram account - run by her mother Anna - with over 540,000 followers.
Anastasia's photos receive hundreds of comments about the girl's doll-like features and incredibly large blue eyes.
Followers of Anastasia regularly comment on her images with praise.
'OMG...I think she is the most beautiful girl on the earth!!' wrote one.
Another posted, 'What beautiful eyes she has.'
However, some have criticised Anna's parents for allowing their daughter so much exposure online.
Since going viral, the comment section on the young girls photos have attracted a crowd of what concerned commenters are dubbing incredibly 'creepy.'
One commenter even went as far as asking the six-year-old on a date.
'In this day and age we need to protect children,' one concerned commenter wrote.
'She is only 6 and wearing makeup!'
This article originally appeared on New Idea.