REAL LIFE

Most trusted brands in Oz revealed

One of the supermarkets has taken the top spot!

ALDI has taken to the top spot to be announced as Australia’s most trusted brand.

According to a new survey by Roy Morgan revealing our top ten brands for July, ALDI is #1 and Bunnings is ranked #2, followed by Qantas #3 and the ABC #4.

Famed for its fast checkout system and bargain prices, the no-nonsense German supermarket is now a firm Aussie favourite as it’s the second survey in a row it has ranked number one.

The Roy Morgan Net Trust Score survey for July also reveals that ALDI, Bunnings and Qantas have remained in the top five most trusted brands across all surveys since October 2017.

In April’s survey, the following brands were ranked at the top ten trusted brands in Australia ranked by positive net trust score (NTS):

  1. ALDI
  2. NRMA
  3. Bendigo Bank
  4. Qantas
  5. Bunnings
  6. Kmart
  7. ABC Network
  8. IGA
  9. Australia Post
  10. ING

On the flipside, the big-four banks remain in the top ten most distrusted list, partly due to revelations of wrongdoing in the Royal Commission. Most notably, AMP features prominently in the two most recent surveys of Australian brands with a negative NTS.

According to Roy Morgan CEO Michele Levine, AMP provides a good insight into how distrust can have a material effect on brand value and sustainable growth. 

‘The banks were already deeply distrusted so any material impact on their market value is up and down. But AMP has never before been so distrusted,’ she said.

‘Seventeen years ago, AMP shares were worth more than $14. Today they’re worth less than $3.50. That’s a drop of 72 per cent.’

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