NSW Police are searching for a man alleged to have attempted to lure a 7-year-old boy away from a school playground in Bondi.
The man is described as having a stocky build, and blonde hair.
He apparently pulled up to the Bondi Beach Public school fence around 2pm in a red 4WD with a logo on the side, and tried to get the boy to walk over to his car.
When the boy refused to do as the man said he is said to have gotten back in his car and driven away.
Anyone with information to assist police should call Crime Stoppers on 1800 333 000.