Lingerie manufacturer PrimaDonna wanted to help their employees understand what it's like to live with large breasts.
So they gave their male employees weights to wear on their chest to give them an idea of what it’s like to live with an E cup.
It’s all explained through a promotional film which opens with PrimaDonna CEO Ignace Van Doorselaere explaining that he is often asked ‘as a man, how can you know what it is like to have a bigger cup size?’
Confessing that as men they don’t know what it is like, Van Doorselaere dons a set of E cup weights and announces ‘International E Cup Day For Men’.
The rest of the video shows PrimaDonna employees going about their daily routines with the added strain of the E cup weights. They mention many of the problems that larger-breasted women have including back and neck pain, uncomfortable straps, and difficulty finding stylish support.
The video ends with Van Doorselaere declaring the great lesson they learned from International E-Cup Day:
‘Good support is important. Everyone at PrimaDonna knows that now.’