ThatsLife
  • WIN
  • News
  • Real Life
  • Food
  • Lifestyle
  • Pets
  • Your Stars
  • Puzzles
  • Podcasts
  • Video
ThatsLife
  • WIN
  • News
  • Real Life
  • Food
  • Lifestyle
  • Pets
  • Your Stars
  • Puzzles
  • Podcasts
  • Video
Subscribe
  1. Home
  2. Real Life

Aldi shock secrets exposed: what you need to know

The reason we love the supermarket chain so much! - by Grace Back
  • 15 Nov 2017
Aldi shock secrets exposed: what you need to know
Getty Images

Aldi - the German supermarket chain that has become one of our go-to's when it comes to saving money. Now, the reason behind the store's global domination has been revealed by it's CEO Tom Daunt.

Ahead of the opening of Australia's 500th Aldi store, Mr Daunt told Nine News that it was a combination of better choices and faster service that helped satisfy its customers. 

They offer superior products - but only one of! 

Offering superior products instead of a large range of choices was one of the secrets to its success Mr Daunt said. 

'We don't offer 12 or 15 peanut butters, we offer two - smooth or crunchy - but we make sure that it is a really high quality product,' he said. 

Plastic wrappings are key

Mr Daunt also said that although packaging their fruit and vegetables in plastic increased cost 'incrementally' it helped keep the products fresher and away from germs. 

Longer checkouts

When it came to processing a person's grocery load, longer checkouts also helped Aldi in her bid to outdo the competition. 

'It is designed to be fast...we have physically long check-outs but you'll notice hopefully the queues are not long either,' Mr Daunt said. 

'[Customers] are benefiting because the increased levels of competition we've brought has really forced all market participants to sharpen up.' 

This article originally appeared on New Idea.

Subscribe to That's Life!-+ save!

Subscribe to That's Life!

Subscribe Now
Subscribe to That's Life!

Subscribe to That's Life!-+ save!

Subscribe to That's Life!

Subscribe Now
Subscribe to That's Life!

Recommended to you

There's A Better, Faster Way To Predict Sepsis
Watch 0:37

There's A Better, Faster Way To Predict Sepsis

{headline}

{headline}

Aldi's next special buys has you covered for winter

Aldi's next special buys has you covered for winter

ALDI announces it's biggest and best Snow Gear Special Buys yet

ALDI announces it's biggest and best Snow Gear Special Buys yet

Aldi's affordable outdoor setting will be flying off shelves

Aldi's affordable outdoor setting will be flying off shelves

The cheap Aldi moisturiser people are swearing by

The cheap Aldi moisturiser people are swearing by

{headline}

{headline}

Viral video of heartless Aldi scam has the internet going crazy

Viral video of heartless Aldi scam has the internet going crazy

Aldi officially launches a restaurant

Aldi officially launches a restaurant

Aldi is releasing a chocolate wine for Christmas

Aldi is releasing a chocolate wine for Christmas

{headline}

{headline}

Everyone is going crazy over this Aldi chair

Everyone is going crazy over this Aldi chair

Aldi is launching an amazing wine advent calendar

Aldi is launching an amazing wine advent calendar

You won't believe what ALDI item just sold out in thirty seconds

You won't believe what ALDI item just sold out in thirty seconds

New Aldi homewares range everyone is rushing for today

New Aldi homewares range everyone is rushing for today

‘Check your milk’: Aussie mum’s warning after dangerous find

‘Check your milk’: Aussie mum’s warning after dangerous find

Aussie mum sheds 65kgs thanks to her $2 trick!

Aussie mum sheds 65kgs thanks to her $2 trick!

Aldi’s latest Special Buys range unveiled

Aldi’s latest Special Buys range unveiled

ThatsLife
  • Gold Club
  • Online Entry FAQ
  • About Us
  • Subscribe Today
  • Contact Us
  • Terms
  • Competitions
  • Privacy Policy
ThatsLife Magazine Subscribe
  • Gold Club
  • Online Entry FAQ
  • About Us
  • Subscribe Today
  • Contact Us
  • Terms
  • Competitions
  • Privacy Policy

Brands

  • New Idea
  • Who
  • Girlfriend
  • Practical Parenting

Our Network

  • Better Homes and Gardens
  • BHG Shop
  • marie claire
  • Beauty Crew
  • New Idea food
  • Women's Weekly Food
  • Bounty Parents
  • Home Beautiful
  • All Recipes
  • 7plus
  • 7News
  • Sunrise
  • Starts at 60
  • The West Australian
  • Perth Now
  • 7mate
  • 7Sport
  • Hard to Find
© 2022 Are Media PTY LTD
All products are independently selected, tested or recommended by our team of experts.If you buy something, we may earn an affiliate commission.
Get more from

Magazine Subscription Offer

Subscribe to That's Life!-+ save!

Shop This Offer
Subscribe to That's Life!